Client
SERVICES PROVIDED:
Project Description
The Tennessee Valley Authority (TVA) was struggling to differentiate its economic development identity from its utility identity online. The group was also struggling to efficiently showcase available buildings and sites and data with partners and prospects.
Atlas created an all-encompassing digital marketing program that included a marketing strategy, website development, GIS mapping, and a targeted LinkedIn campaign aimed at corporate decision makers in their specific industry set.
Through the course of the ongoing initiative, TVA has identified 4,000 companies as marketing qualified leads.
