Client
Project Description
Although it’s one of the fastest growing towns in the country, many only knew the Town of Parker as Denver’s rural neighbor, so without sacrificing the town’s genuine equestrian roots and western history, Atlas was charged with reflecting Parker’s high level of professionalism and strategic position.
Anchored with the tagline ‘Unbridled Opportunity,’ Atlas honored Parker’s past and looked to the future by extending this new identity, complete with a new responsive website, targeted at expanding businesses and regional decision makers. Atlas leveraged the print marketing tactic with placement in Site Selection Magazine as well as in coordination with a special piece being done on the State of Colorado.
Parker received a 2015 IEDC gold award for general purpose website, saw 5.2 million website impressions, received 8,500 clicks, and received 50,000 pageviews from October 2015 – March 2016.
