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Project Description

Las Vegas is globally recognized as a top tourism destination in world, with The Strip being notoriously famous for its huge entertainment palaces and endless succession of glittering neon signs. The problem is that most who know “Vegas” in this way, have no vision that it’s also a top tier business destination with burgeoning business sectors.

In order to position Las Vegas as a leading business destination, Atlas developed a two year marketing strategy, as well as a social media marketing strategy, to help the Las Vegas Global Economic Alliance discover ways to tell the Vegas business story to target audiences. Detailed tactics on how to accomplish this were included.
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