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Client



SERVICES PROVIDED:

LIVESITE URL:
www.choosehenry.com

 

Project Description

CHALLENGE:
As a relatively unknown county in Georgia, the challenge for Henry County was keeping up and competing with the well-known and highly coveted Atlanta Metro Region as a viable location for business.

APPROACH:
Atlas created a brand (as well as a new website, advertising concepts, logo, and digital marketing concepts) that personified the county and conveyed Henry’s assets. The new “Henry’s Got Connections” concept was a memorable campaign within the economic development space that we used across the organization’s website, emails, and advertising efforts.

RESULTS:
11% increase in 2015 website visits, 46% increase in contacts, and a 40% open rate and 9% click-through rate for emails the last quarter of 2015.
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