info@atlas-integrated.com   303-946-5768

Goodyear, AZ

Client




SERVICES PROVIDED:

  • Consulting
  • Digital Lead Generation
  • Digital Marketing
  • Influencer Research
  • Marketing Strategy Development
  • Place Branding
  • Print Advertising
  • Social Media
  • Stakeholder Research
  • Website Design & Development

Project Description

CHALLENGE:
For many years, Goodyear existed in Phoenix’s shadow, and therefore, didn’t receive just consideration from site selectors for business expansion and relocation opportunities. Further, the city did not have a cost effective way to drive visibility to its website, assets, and competitive positioning.

APPROACH:
Atlas developed a marketing strategy, brand, and digital campaigns for Goodyear, as well as a metrics framework that helped show the impact of our work.

RESULTS:
A new brand for the City of Goodyear was created that brought with it heightened visibility as noted by the regional commercial brokerage community as well as national site selection consultants. Website traffic increased 400%, 50% increase in marketing qualified leads.

QUOTE:
“Atlas has literally written the book on digital marketing and websites for economic development. It’s what they do. Their advice actually makes a difference, and their passion for the places they work for is like nothing I have ever seen. Since working with Atlas, our website traffic has increased by 400%, and the amount of marketing qualified leads that we have received through digital is up 50% year over year.”
– Ernie Prukner, Marketing Manager, City of Goodyear
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