For many years, Goodyear existed in Phoenix’s shadow, and therefore, didn’t receive just consideration from site selectors for business expansion and relocation opportunities. Further, the city did not have a cost effective way to drive visibility to its website, assets, and competitive positioning.
Atlas developed a marketing strategy, brand, and digital campaigns for Goodyear, as well as a metrics framework that helped show the impact of our work.
A new brand for the City of Goodyear was created that brought with it heightened visibility as noted by the regional commercial brokerage community as well as national site selection consultants. Website traffic increased 400%, 50% increase in marketing qualified leads.
– Ernie Prukner, Marketing Manager, City of Goodyear