Getting young families and empty nesters to consider a nearby vacation destination that they never heard of using Cumberland’s existing brand and tagline, Found It.
Through imaginative creative concepts, Atlas created emotional connections between potential travelers and the Cumberland Valley region by leveraging its natural beauty and regional assets. Atlas focused on traditional and print advertising efforts through three main assets: outdoor recreation, cars, and history.
- 36% increase in website visits 2014 to 2015
- 52-second increase average time on site (mobile)
- Facebook click-through rate: 2.06% (industry average: 0.86%)
- Overall click-through rate: 0.46% (industry average: approximately 0.1%)