Columbus 2020, the regional economic development arm representing Columbus, Ohio, was already one of the highest performing EDOs in the country when deciding to work with Atlas. They had robust business development and deal making efforts, a solid media relations function, and good results (ranked #2 for jobs announced for a community of their size in the United States). However, their digital presence was delivering half the visits of comparable regions, and the site’s bounce rate was double what it should’ve been.
As part of Columbus 2020’s comprehensive website overhaul, Atlas worked with 2020 staff to define their goals for conversations and traffic, and designed an award-winning website with an industry-first conversation conversion tool called “Connect with Us”. We also integrated the site with Atlas InSite, our industry-leading GIS system.
100% increase in website traffic and a reduced bounce rate from 71% to 54%.