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Client




SERVICES PROVIDED:

Project Description

CHALLENGE:
Volusia County has two globally recognized tourist attractions within its borders – the Daytona International Speedway and the beaches of its coastal cities, most notably in Daytona Beach. However, the perception of the county is misaligned, fractured, and suppresses the ability to attract targeted business.

APPROACH:
Atlas developed a two year marketing strategy that helped Volusia County establish a globally-recognized identity within the community, and positioned the community for business success based on the many assets as a desirable place to run a business.

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