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Client

SERVICES PROVIDED:

Project Description

CHALLENGE:
Ensuring tourists stay multiple nights in Taos during their travels to New Mexico, rather than just touring the Pueblo and driving on.

APPROACH:
Atlas worked with the state tourism department to leverage their research insights, craft ads that met their guidelines, and augment those efforts with Taos-branded ads that honored the indescribable escape you can only find in Taos. Atlas also developed a mobile app to easily showcase the area’s tourism assets, including things like where to eat, stay, and play in Taos.

RESULTS:
Far Away From the Every Day campaign, social contests, and mobile app results:

  • 450,000 impressions in Metro Denver, North Texas, and New Mexico
  • Nearly 1,500 contest entries and email addresses for future targeted marketing
  • 10% increase in Facebook followers
  • Smart spending – we repeated top performing Facebook ads and halted an underperforming Google Adwords SEM campaign
  • Over 100 downloads of the mobile app in the first month
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