The Downtown Denver Partnership website is a resource hub for downtown residents, members of the partnership and companies looking to expand or relocate to Denver. At the core, they were looking for the website to emphasize membership, including ability to recognize current members/sponsors and be appealing to prospective members. Their old website was large and complex, making it difficult to navigate through the site and find content.
Atlas worked with the DDP team by conducting on-the-ground stakeholder meetings with partnership members, business leaders, community stakeholders and residents to identify how they used the current website along with a deep dive into the current site’s analytics. Through this discovery, Atlas’s design team created a web layout that showcases all of the amazing images of Downtown Denver that DDP has amassed over the years, along with a clickable content aggregating system that would allow users to get the information they needed from the site quickly and efficiently. Through updated Information Architecture, User Experienceand content strategy, the new site greatly simplified discoverability and now provides the optimal experience for DDP’s target audiences and members. This world-class site showcases Downtown Denver for what it is- a great place to live, a strategic location for companies and the true heart of the city.
- A modern, easy-to-navigate website with database mapping capabilities that displays all Downtown Denver Partnership members
- Reduced overall bounce rate by 10%
- Increased time on site by :20 seconds